Official ad campaign for Tommy Jeans
A collaboration with photographer Jack Bridgland to promote an expressive capsule by Tommy Jeans.
OBJECTIVE
The focus is on making campaign style posters which introduce the pop drop cues and "new era of self-expression" tagline.
Initiate elevation around Pop Drop, establishing it as a loud and energetic offer that brings fun to the party for the Tommy Jeans audiences and lines up with their annual direction.
This is the "bonkers side of TJ." We lean into y2k style aesthetics that bring tongue in cheek surrealist energy to ensure the candy colored looks are scroll-stopping.
THE PROCESS
I began by selecting two hero assets. These were images shot by Jack Bridgland and would ultimately become the focus of the designs.
From here I had full creative control to come up with two posters intended to be used on Tommy Jeans instagram.
We went through two stages of revisions.
1. The first stage emphasized that the designs need more loud colors and that images shot by Jack cannot be edited.
2. After the first round of revisions I was much closer to the end goal. The main feedback was to dail everything up even more. More off model shots, bright colors, ect.
Car Journal branding
Logo and t-shirt design for the motorsport journal Car Journal.
OBJECTIVE
Create a series of unique logos to be used on social media and apparel.
- Two circular logos
- Two logos with the name spelled out
- Bold and easily recognaizable
- Two circular logos
- Two logos with the name spelled out
- Bold and easily recognaizable
Items to be incorprated: Racing flags + Stars
T-SHIRT design
GUIDLINES:
- Should be focused on the Porsche Carrera GT
- Include information and basic stats about the Carrera GT
- Include one of the globe logos on the front
PRODCUTION proccess
- Outline the text
- Create inside tags using one of the spell-out logo's
- Communicate with the print shop for the best end result
SUPREME X VANSON LEATHER campaign
Personal project to promote the collaboration between Supreme and Vanson Leather.
CUSTOM TYPE
The goal of this project was to explore creating custom type to incorprate in my existing style of design.
The Proccess:
1. Sketch text on paper
2. Bring it into illustrator to vectorize
3. Add a stroke and drop shadow
4. Bring it into photoshop to add a vintage paper texture
The process
Step one:
- Creating a dot pattern for the background
- Cutting out the model shots
- Warping the custom shape
Step two:
- Research and writing the decriptions of the pieces
Step three:
- Incorperating off-model product shots
Step four:
- Adding information about when each product was released
- Adding texture to make it feel like it could come from a vintage magazine
Kanye West x Bapesta campaign
A school assignment with the goal of creating two advertising posters for a product of my choice.
The process
I began with an intitial scketch.
- The first poster needed to be informative so my idea was to break down the pieces of the shoe and provide history about how they originated.
- The second poster was supposed to keep the focus on the product. I put the shoe at an angle so that it could take up as much space as possible.
KERWIN FROST X ADIDAS AD
The goal with this campaign was to promote the collaboration between Kerwin Frost and Adidas while keeping the original campaing imagery in mind.
This was an unofficial project with the idea of getting Kerwin Frosts attention. Ultimately Kerwin did reach out through social media and the poster was used to promote the drop.
Initial sketch
PROCESS
1. Sketch out the composition
2. Cut out all my assets in photoshop
3. Build a color scheme based on the rest of the official campaign
4. Post the ad on social media for Kerwin Frost to see
5. Kerwin Frost likes it and uses it as official advertising